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Changyu

张裕Zhāngyù

Shandong · Yantai

The giants

China's first modern winery, founded in 1892, and still its largest wine company

Founded
1892
Location
Yantai, Shandong
Region
Shandong
Owner
Changyu Pioneer Wine Company
People
Founded by Zhang Bishi
Size
Estates in several Chinese regions, from Shandong to Ningxia and Xinjiang
Styles
Historic · Cabernet Gernischt · Bordeaux-style reds · Brandy · Ice wine
Visits
Yes

Where Chinese wine began

Changyu was founded in 1892 in Yantai, on the coast of Shandong, by Zhang Bishi, a businessman and diplomat from the Chinese community of Southeast Asia. He bought land, brought in more than a hundred grape varieties from Europe and hired European winemakers. It was China's first modern winery and the beginning of the country's wine industry. According to the company, it produced its first wine in 1899 and China's first brandy in 1914.

Recognition in San Francisco

In 1915 Changyu sent its wines to the Panama-Pacific International Exposition in San Francisco. Its Chefoo Red Rose, a dry Riesling, Koya Brandy and a Vermouth each won a Grand Prize, the Exposition's top award: the first international honours for Chinese wine and brandy. Among the vines Changyu imported was the grape that became known as Cabernet Gernischt, now identified as Carmenère; in 1931 Changyu released China's first dry red wine made from it.

From one winery to many estates

Today Changyu is the largest wine company in China and, by its own account, has led the domestic market for more than twenty years. Alongside its historic home in Yantai, it has built a network of estates across the country, among them Chateau Changyu-Castel in Yantai, created with the Castel group of Bordeaux in 2002; Chateau Changyu Moser XV in Ningxia, opened in 2013 with the Austrian winemaker Lenz Moser; Chateau Changyu Baron Balboa in Shihezi, Xinjiang, opened the same year; Chateau Changyu AFIP near Beijing; and Longyu Estate in Ningxia. It also produces Koya, one of China's best-known brandies.

Why it matters

Almost every story in Chinese wine leads back to Changyu: the first imported vines, the first modern cellar, the first international medals. Its estates range from everyday wines to some of the country's most ambitious bottles.

Style and philosophy

A vast range, from everyday wines to estate reds. Changyu is known for Cabernet Sauvignon and Cabernet Gernischt, for brandy, which it has made since the early 20th century, and for ice wine. Its Longyu estate in Ningxia also makes an unusual dry white wine from Cabernet Sauvignon.

Flagship bottles

Key bottles

Chateau Changyu Moser XV — the Bordeaux-style blend of the Ningxia château.

Purple Air Comes from the East — a top-end Cabernet Sauvignon from Moser XV.

Chateau Changyu Tinlot — a Syrah-led blend from Yantai, DWWA Silver.

Koya Brandy — China's best-known brandy, a Grand Prize winner in 1915.

Awards

Panama-Pacific International Exposition, San Francisco – Koya brandy · 1915
Grand Prize

Visit

Open to visitors
Yes
Location
Yantai, Shandong

In Yantai, the Changyu Wine Culture Museum, founded in 1992 in the Zhifu district, tells the story of the company and of Chinese wine. Outside the city, Changyu International Wine City brings together Chateau Changyu-Castel, the Koya brandy winery and Chateau Changyu Tinlot. Several of Changyu's estates in other regions, such as Moser XV in Ningxia and Baron Balboa in Xinjiang, also have visitor centres.

Shandong山东
Shandong

Sources

  1. Changyu: China's century-old wine legend — Decanter, 2024
  2. A century of history — Changyu (official website)
  3. Changyu listed as national industrial heritage — China Daily, 2018
  4. Vineyards pour billions into chateaus — China Daily, 2013
  5. The Yantai Region in Shandong hosts Sitevinitech China 2016 — OIV, 2016
  6. Yantai — Great Wine Capitals Global Network
  7. Savour the diversity of Chinese wines — Decanter, 2024
  8. China: A new wine nation – or a very old one? — Decanter, 2024
  9. Changyu Longyu Estate: Enter the dragon — The World of Fine Wine
  10. Ningxia News: Changyu-Moser XV turns 10 — Grape Wall of China, 2023

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