Beer
The easiest to find. Tsingtao is sold in many supermarkets, Asian grocery stores and almost every Chinese restaurant. Other Chinese brands appear mainly in Asian supermarkets.
Most of the drinks in this atlas can be found in Europe. Some are in every supermarket, others take a little hunting. Here is where to look, what to search for, and what to avoid.
Last checked: October 2026.
The easiest to find. Tsingtao is sold in many supermarkets, Asian grocery stores and almost every Chinese restaurant. Other Chinese brands appear mainly in Asian supermarkets.
Look in specialist spirits shops, some department stores, Asian supermarkets and official online sellers. Asian supermarkets usually stock entry-level bottles such as erguotou; specialist shops carry the big names.
Names to look for: Moutai (Kweichow Moutai), Wuliangye, Luzhou Laojiao, Fenjiu (also written Fen Chiew), Gujinggong, and Ming River, a Sichuan baijiu made by Luzhou Laojiao for cocktails and Western bars.
Asian supermarkets are the best source, but check the label: much of what is on the shelf is cooking wine.
Drinking styles to look for: huadiao (花雕) and jiafan (加饭).
Avoid for drinking: bottles labelled liaojiu (料酒) or "cooking wine", which often contain added salt.
Brands to look for: Pagoda (Ta Pai), Kuaijishan, Guyuelongshan.
The hardest to find, and the most rewarding. Chinese wine is sold mainly by specialist online merchants and fine-wine shops.
Producers to look for: Ao Yun, Changyu, Helan Qingxue, Silver Heights, Grace Vineyard, Xige Estate, Canaan Winery.
Tip: search a producer's name on Wine-Searcher to find stockists near you.
Rare in Europe. Your best chance is a well-stocked Asian supermarket or a specialist spirits shop.
Asian supermarkets (in store and online). The widest choice of beer, everyday baijiu and rice wine.
Specialist spirits retailers. The best place for premium baijiu.
Fine-wine merchants and Chinese-wine specialists. For wines from Ningxia, Xinjiang, Yunnan and Shandong.
Department stores. Some London food halls stock a small baijiu selection.
Chinese restaurants. The easiest way to taste before you buy. Most serve Chinese beer and baijiu; ask whether they can serve Shaoxing wine warm.
Official online stores. Some brands now sell through an official retailer in Europe. Buying there is the safest way to avoid fakes.
Trade fairs (for professionals). Chinese producers exhibit at ProWein (Düsseldorf), Wine Paris & Vinexpo Paris and Vinitaly (Verona).
These are shops we have checked. A listing is not an endorsement, and stock changes often.
Search in Chinese too. Many shops list products by their Chinese name:
白酒 baijiu · 茅台 Moutai · 五粮液 Wuliangye · 泸州老窖 Luzhou Laojiao · 汾酒 Fenjiu · 黄酒 huangjiu · 绍兴酒 Shaoxing wine · 花雕 huadiao
Drinking or cooking? Shaoxing labelled 料酒 (liaojiu) or "cooking wine" is meant for the kitchen.
Beware of fakes. Premium baijiu, especially Moutai, is widely counterfeited. Buy from official or well-known sellers.
Shipping across borders. Sending alcohol between EU countries involves excise duties, so many shops only deliver within their own country. Check before you order.
18+ only. Please drink responsibly.
Know a shop, bar or restaurant in Europe that stocks Chinese drinks? Are you a producer or importer who wants to be listed? Write to info@winesilkroad.com.